Print postcards in mailable and custom sizes with folding options. See your design on high-quality 14 pt., 16 pt., and 17 pt. Choose from matte, gloss, or high gloss UV coating. Premium postcard printing options such as metallic, silk, and spot UV also available. Order postcards today. Presort and Automation refer to discounted bulk mail services or discounted Commercial postage rates offered by the USPS for large sending volumes of letters, flats, and postcards. Bulk Mail Postcard: Send Effective Direct Mail for Less For any company serious about its conversion rates, bulk mail postcards are the way to go. Bulk, or direct mail, is a form of direct marketing where businesses send potential, past, and current customers postcards or other materials through the mail. Bulk Rate Postcard Mailing Rate. Bulk Rate Mail can save a lot of money on postage as long as you meet the minimum quantity of pieces (200 for standard mail, 500 for First Class). In addition to postage savings, the addressing is also automated so your company saves time as well.USPS does not want to handle mis-addressed bulk mail, because it increases their costs. So they have two different kinds of accuracy checking. You may be required to use one or both of these checks, as we'll explain.
Has the recipient moved?
USPS is not allowed to leave mail if the recipient has moved, so they require you to check your mailing list against the National Change of Address (NCOA) data base, and update any changed addresses, in order to qualify for most bulk mail rates. This is called the Move Update requirement.
But if you're ok with USPS leaving the mail at the address on the envelope even if the person has moved away, you can avoid the NCOA check by just printing 'OR CURRENT RESIDENT' in the address, right under the name. Or, you can leave the name off completely, and just use something like 'POSTAL CUSTOMER' or 'THE FOLKS AT' instead of the name.
(If you're ok with doing that, you can skip down to section on checking zip codes.)
You also don't have to do the NCOA check if:
- everyone on your list contacted you and gave you their address within the past 95 days (for example, when placing an order);
- if you already mailed to the same addresses within the past 95 days, and you used 'Address Correction Requested' or a similar marking on that mailing, and you updated your list with any address changes you received;
- if you are legally required to use the address on your list (for example if you are mailing voting material that must, by law, be sent to the address at which the voter is registered); or,
- you're using Bound Printed Matter rates, Periodical Class rates, or First Class Package Services, for which the Move Update requirement does not apply.
- Listcleanup.com (choose the 'Move18® NCOALink®' option)
- Anchor Computer
For more details on the move update requirement, see our Move Update page.
Is the zip+4 code complete and accurate, and do you have an accurate 'delivery point code'?
If you want to get extra discounts for adding barcodes to your bulk mail, you must first have accurate zip+4 codes (not just 5-digit zip codes) plus an extra two digits called a 'delivery point code' that specifies the exact mailbox where the piece should be delivered. The delivery point code is never printed on the mail, but is included in the barcode.
The process to verify the zip+4 and delivery point codes is called 'CASS certification'. You are required to 'CASS certify' your list if you are adding barcodes to your mail. Barcoding is not required for bulk mail (contrary to what even some USPS personnel may tell you), but can give you additional savings. The barcoding option is explained a little bit down the page.
CASS certification is usually included with NCOA18 at no extra charge. If you are not using NCOA, you can buy software to CASS certify your list, but it's far too expensive for most small to medium volume mailers. A better bet is to use one of the companies listed above as NCOA providers. They also do CASS certification separately, at prices somewhat lower than NCOA18 (typically $3/thousand with a $30 minimum).
If you are mailing to the same addresses more than once, you only need to have CASS certification done every 180 days. If a few addresses change, you can look up those addresses using the zip code lookup on the USPS web site. It provides full 9-digit zip codes and delivery point codes.
For more details on CASS certification, see CASS certification page. CASS certification is NOT required for bulk parcel mailings, even though they have barcodes.
Effective January 26, 2020, the United States Postal Service will increase its postage rates again.
Bulk mail rates have changed 7 times over the past nine years (in 2011, 2013, 2015, 2017, 2018, 2019, and now 2020). Each change resulted in an increase in USPS Marketing Mail and EDDM® postage rates.
USPS Commercial Bulk Mail Rates
Direct mail postage rates can be very confusing. A variety of factors like weight, size, and even where you drop your mail off can dramatically affect the rate you pay for your postage. This variance in price makes it hard to accurately calculate what you’re going to pay to mail each piece.
The postage rates in this table come straight from the USPS Price Change Index for postage, not Mail Shark’s direct mail costs. Postage is just one part of the total cost of a direct mail campaign. The other things that factor into your total cost are your mailing list, design, and printing costs. Mail Shark’s direct mail prices are all-inclusive, which means they cover all of these elements.
|Mail Type||Minimum Quantity||2020||2019||2018|
|Direct Mail||200 pieces (or 50 lb.)||$0.19||$0.19||$0.186|
Non-profit businesses looking to send direct mail campaigns can get a lower postage rate:
|Mail Type||Minimum Quantity||2020|
|Non-Profit Direct Mail||200 pieces (or 50 lb.)||$0.105|
Cheapest Way To Bulk Mail Postcards
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Can You Bulk Mail Postcards
If you need help navigating the confusion of direct mail and its costs, give us a call or contact us today. We’ll simplify the process and walk you through how to get the lowest possible rates on your next direct mail campaign.