Direct Mail Specialist

  1. The average direct mail specialist salary in California, United States is $60,961 or an equivalent hourly rate of $29. Salary estimates based on salary survey data collected directly from employers and anonymous employees in California, United States.
  2. Direct Mail Specialist Ideal Concepts, Inc.PA - AllentownFull-Time Ideal Concepts, Inc. 5000 in Lehigh Valley, is seeking a talented Direct Mail Specialist with a desire to become a part of a rapidly growing health insurance marketing and technology compan.

Last Updated: November 10, 2020

Direct Mail Specialist manages all direct mail programs, processes, and materials to insure effective and on-time results. Oversees warehouse inventory and reorders items as needed. Being a Direct Mail Specialist works with Marketing campaign team to select and manage vendors. Ideal Concepts, Inc. 5000 in Lehigh Valley, is seeking a talented Direct Mail Specialist with a desire to become a part of a rapidly growing health insurance marketing and technology company. We have become a national leader in health insurance sales, and we would like to continue expanding our reach across the country.

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Throughout the years, one of the most reliable and effective marketing strategies has been direct mail marketing. Direct mail marketing focuses on sending packets of information, catalogs, or special offers through the mail to businesses and consumers.

Direct mail marketing requires strategy however. No company wants to spend thousands of dollars on print material only to have it thrown in the trash immediately by a consumer. Instead, companies develop and manage mailing lists with the help of direct mail specialists. Read on to discover how these professionals use market data to drive mail campaigns.

What do they do?

Location and Opportunity

According to, there are several locations with high demand for direct mail specialists. Some of these include:

  • Washington, DC
  • New York, NY
  • Chicago, IL
  • Houston, TX
  • Seattle, WA

Direct mail specialists manage large mailing lists for companies and implement mailing campaigns upon the release of a new product or the announcement of a new offer. These individuals are in charge of the development and execution of all print advertising at a company, meaning they work with a large team of sales professionals, designers, and market researchers.

Direct Mail Specialist Inc. V. Brown

Throughout a company’s existence, marketing managers build up relationships and contacts with other businesses and consumers. As more relationships are added or severed, the direct mail specialist manages the contacts, updating mailing lists and noting the kinds of products they look for.

Then the direct mail specialist enacts advertising campaigns with graphic designers, sending out mail advertisements. Other professionals they work with include:


Our Recommended Schools

Direct Mail Specialist
  1. Grand Canyon University (GCU)

    GCU's Colangelo College of Business offers leading edge degrees that address the demands of contemporary business environments.

  2. Southern New Hampshire University (SNHU)

    Explore the bond between business and consumer behavior with a degree in marketing.

Direct mail specialists must have strong analytical skills in order to keep their mailing lists up to date and relevant. They must be able to measure the effectiveness of a mailing campaign, ensuring that consumers and businesses positively respond to their efforts.

Most direct mail specialists earn at least bachelor’s degrees in marketing before entering the field. While previous experience may be the greatest indicator of whether or not someone will get the job, some businesses look to those with master’s in marketing degrees to lead direct mail campaigns.

Become a Direct Mail Specialist

Most direct mail specialists earn between $40,000 and $60,000 in salary per year, though this fluctuates depending on experience and location. Earning an advanced degree gives businesses more incentive to increase this pay as well.

If you’re interested in learning more about engaging consumers in mailing campaigns, contact schools offering degrees in marketing.

For over 25 years CCI has been servicing the direct marketing needs of our clients. Our state of the art facility offers the following services to support all your direct mail needs:

Ink-Jet addressing

We offer 10 high speed ink-jetting lines (including 2 multi-head Wave Jets). They are capable of printing up to 5″ of image area at 660 DPI. If you prefer a color other then black we are equipped to ink-jet a wide range of colors. The lines are also equipped with high speed dryers and we can utilize special inks to accommodate a variety of coated and plastic substrates.

Machine Inserting

We are capable of machine inserting from 1-8 pieces into a 3.5″ – 10″x13″ envelope, and can also insert up to 14 pieces in a 6 x 9 envelope. If your project cannot be automated on our inserting machines, we have a full service hand assembly department that can handle your job.

Match Mailings

CCI offers 2 camera systems for match mailing and 100% inserting verification, and can provide custom reporting for our customers.


Direct Mailers Marketing

The USPS has created multiple mail piece designs that require tabbing to ensure postal discounts. At CCI we can place up to 3 tabs on your mail piece and ink-jet all in-line, saving you time and money!

Labeling/Stamp Affixing

CCI can accommodate the application of a live stamp or label to your mail piece.

Direct Mail Specialist Job Description


We offer multiple folding lines with right angle, scoring, perfing, and gluing capabilities.

Poly-wrap & Shrinkwrapping

We offer 3 high speed 5-station auto-polywrap systems, and 2 automated shrink-wrapping systems.


CCI is always looking to mitigate your postage cost. As a result, we have partnered with one of the premier co-mingling services in the US. Co-mingling merges multiple streams of mail (1st Class & Standard Letter Rate) into a single stream. This results in greater volumes of mail, which in return results in cheaper postage.

Drop Ship

Through a program called “work sharing” the USPS offers cost incentives to bring the mail closer to its final destination. For instance, if a large portion of your mail is going to California, we will truck it to a postal facility in California, rather then dropping it off at the local Post Office in South Hackensack, NJ. Our strategic partnerships with logistic companies throughout the US have enabled us to offer our clients the most timely delivery and cheapest freight rates in the industry.

Direct mailer companies

On Site Post Office

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We have an On-site postal facility that allows us to ship USPS mail directly from our docks.


We can provide pickups of your mail product with our own fleet of trucks and vans. We also provide no delivery charge to the South Hackensack, NJ SCF Center.

(201) 507-5200

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