Shop Page Template

Shopify page templates allow retailers to quickly launch new content with a uniform look and feel. This approach is so simple and efficient that it's possible to go from new account creation to a functional, live Shopify store in just 15 minutes.

That's likely one of the reasons why Shopify boasts more than 500,000 active retailers on its hosted platform and has driven more than $40 billion worth of sales worldwide.

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In this article, we'll learn about how Shopify page templates are used, how to find yours and how to quickly customize page templates in your Shopify store.

What are Shopify Page Templates?

A Shopify page template is a predesigned, custom set of layout options used to change the way one or more pages appears when the page is displayed online. This includes things like the formatting and layout of the content as it appears on the page. It can also include the font, style and graphics.

In Shopify, every page uses a default layout when you create a new page. This default template is automatically used unless you choose another page template.

The copied file will now override the WooCommerce default template file. Second, this are the replication steps: Using WP 3.5.1, TwentyEleven 1.5, WooCommerce 1.6.6 and AdvancedCustomFields 4.0.0; Set the page 'Shop' as the static front page in Reading Settings (/wp-admin/options-reading.php).

Why You Should Use Them

The primary benefit to page templates is the ease at which content can be published in a uniform way.

Free print shop templates

In the past, retailers had to hard code every page on a website. To maintain a consistent look and layout, the code would have to be manually replicated from one page to another. That code would then have to be edited to included the content for the new page. If any changes had to be made to layout or design, those pages would have to be individually updated and tested.

Using page templates in Shopify simplifies the process. Content can be assigned a template with a single click. Any changes made to the master page template file will display on all pages currently published using that template.

How to Choose Shopify Page Templates

When creating a page, you'll have the option to choose from a list of predesigned Shopify page templates that will impact how the content is displayed once the page is published and live. The page templates available in Shopify will vary depending on the theme you have installed.

You can view the list of available page templates any time you create a new page in Shopify.

For example, when creating a new page using the default Debut theme in Shopify, there's a limited number of page templates to choose from: the default page template and the template.

Additional Shopify Page Templates

Shopify themes also include prebuilt page templates that aren't selectable when creating a new page. These templates are designed for primary pages in your online store.

While you may not be able to choose these templates when creating a new content page, the individual page templates can be seen within the theme editor.

The theme editor also gives you some basic customization options for your Shopify page templates, as well as the ability to edit the code of the individual template files (more on that below).

Note: In order to use any page templates from a theme, that theme will need to be published as the active theme for your Shopify store.

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How to Get More Shopify Page Templates

If you want more page templates in Shopify, you have a few options available:

  • Create your own alternate template pages from scratch
  • Purchase a theme that includes more page templates
  • Use a page builder app like Shogun with pre-loaded page templates

1. Create Shopify Page Templates from Scratch

This is arguably the most difficult option — at least for people who aren't familiar with coding or Shopify's Liquid code.

Shopify offers a number of advanced tutorials and support that take you through the process of custom page template creation, adding sections and editing your theme. There's also a great tutorial from Shopify Partner Liam Griffin on how to code custom page templates using Liquid.

2. Access More Page Template Options from Shopify Themes

Each theme available in the Shopify Theme Store will have different features and design options. This includes different page templates.

These extra page templates are in addition to the basic page templates that exist for every Shopify store as seen in the image above. This includes templates for pages including:

  • Home page
  • Password page (for limiting access to stores before launch)
  • Collection pages
  • Collections list
  • Blogs
  • Shopping cart
  • 404 error page
  • Contact page

Out of the Sandbox is a well-known theme developer for Shopify with a number of premium themes available on the Shopify Theme Store. Many of those themes include additional page templates you can use to change the way content is shown.

Here are few examples of page templates offered in their Shopify themes:

The page.multi-column template creates multiple columns in a page using a split function, saving retailers from having to mess with code in order to add content modules in columns.

The page.narrow template reduces the content field of the default page template, creating more whitespace on either side of your content. This makes skimming and reading content easier on the consumer.

The image below from Out of the Sandbox compares the narrow page template with the default page template in Shopify.

There's also an alternate page template, page.wide, that makes the content of the page the full width of the browser window.

One of the more popular page templates is the sidebar.

Shopify, by default, has no real native functionality supporting customizable sidebar content at the time of this writing.

This page template from Out of the Sandbox adds a sidebar to the left-hand side of any page you create. You can either populate that sidebar with navigation links or other content from your site.

We've got a more detailed guide on how to add a sidebar to your Shopify store here if you want to learn more.

3. Get More Shopify Page Templates with Shogun

You don't necessarily have to buy a premium theme to get access to more page templates in Shopify.

While the visual drag-and-drop editor in our Shogun Page Builder makes it easy to design custom Shopify pages in just a few clicks, building pages from scratch can still be a headache sometimes.

That's why we've included dozens of pre-made page templates tested and proven to perform in ecommerce stores.

Check out this quick video tutorial showing how easy it is to choose and customize page templates in Shopify using Shogun: Bell fibe speed test.

How to Edit Shopify Page Templates

There are two ways you can edit the page templates loaded into your Shopify theme.

The first is to manually edit the template file in Shopify. You can do this by navigating to Online Store > Themes in your Shopify admin dashboard.

Once here, click on Customize next to your current theme.

When the customization window opens, select the page template you want to modify in the upper dropdown menu. Once chosen, you'll be able to make basic changes to the sections and content coded into that page template.

If you want to make any other changes to the Shopify page template, like alter the layout or add sections not currently available, then you'll need to edit the code for the individual template files.

For more information, check out our detailed visual guide on how to edit Shopify theme files and page templates.

Or, for another option, use a visual editor like Shogun.

Edit Shopify Page Templates Easily with Shogun

If you're not quite happy with the way your page templates look and function in Shopify, Shogun makes it easy to customize them with just a few clicks.

Once Shogun is connected to your Shopify store, you can import all your pages and template files. From there, you can use the visual editor to adjust the placement of content, add any element and sections you like and republish the content on your Shopify store.

All without editing code.

Are Special Page Templates Really that Important?

You don't necessarily need a different page template for every page in your Shopify store. But custom page templates do come with a number of benefits.

We've already mentioned how page templates make it easy to change your layout across multiple page using the same template.

In addition, prebuilt Shopify page templates:

  • Make deployment of custom landing pages faster for marketing campaigns
  • Allow you to present content in the best light for specific types of pages
  • Focus the visitors attention based on how they found your store
  • Increase the chances for a conversion from a new visitor

Wordpress Shop Page Template

You read that right; your custom page templates can have an impact on whether or not a customer makes a purchase from your store.

In fact, we recently shared a study from Marketing Charts that compared conversion data between custom landing pages and standard product pages. The results showed a significant gap in performance.

From the image above, we can see:

  • There are more pages viewed per session when landing on a custom page template
  • High conversion rates for custom landing pages
  • Double the revenue per sessions with custom page templates

Kickstart Ecommerce Growth with Shopify Page Templates

Not only do page templates make it easier to load new content and edit existing content, the templates you use in Shopify can also improve revenue by streamlining the customer's shopping experience. You can get more templates with the purchase of a premium theme or through using the Shogun Page Builder app for Shopify.

Whether you're promoting individual products or categories, or you need a custom template page for your marketing campaigns, use the information above to help you take control of how content is displayed in your Shopify store.

Run a fast-growing Shopify store? Join 18,000 iconic brands who drag and drop together high-converting pages with Shogun Page Builder.

An About Us page helps your company make a good first impression, and is critical for building customer trust and loyalty. An About Us page should make sure to cover basic information about the store and its founders, explain the company's purpose and how it differs from the competition, and encourage discussion and interaction. Here are some free templates, samples, and example About Us pages to help your ecommerce store stand out from the crowd.

When it comes to personalizing your online store, nothing is more effective than an About Us page. This is a quick summary of your company's history and purpose, and should provide a clear overview of the company's brand story. A great About Us page can help tell your brand story, establish customer loyalty, and turn your bland ecommerce store into an well-loved brand icon. Most importantly, it will give your customers a reason to shop from your brand.

In this post, we'll give you three different ways to create a professional about us page for your online store, blog, or other website - use our about us page generator, use the fill-in-the-blank about us template below, or create your own custom page using the about us examples within this article.

Use the About Us Page Generator or fill in the template below to have a professional-looking page in minutes.

So let's get started! Since we know you're busy and probably just looking for something to copy/paste, we'll jump right into the About Us Page template. Just fill in the blanks and you'll have a professional-looking page in minutes. After that, we encourage you to read the rest of the article. It explains why About Us pages are extra important for ecommerce sites, gives you some tips on how to build the perfect About Us page that your customers will love, and shows some great example About Us pages to help inspire you.

About Us Page Generator

We've created an automatic About Us Page Generator tool that will give you short, medium, and long versions of About Us page text that you can copy and paste directly onto your website. Just fill in the blanks on the form and get a custom About Us page that you can copy-and-paste directly onto your own website. If you'd rather use a text-based template, there's one below.

About Us Page Template

We've created a sample About Us template designed to work well for virtually any online store, blog, or website. Just fill in the brackets with your company's information and you'll have a professional About Us page written in minutes. If you want to put a personal touch on your page (which we highly recommend), check out the About Us examples below the template.

Copy and paste onto your own About Us page:

Welcome to [store name], your number one source for all things [product, ie: shoes, bags, dog treats]. We're dedicated to giving you the very best of [product], with a focus on [three characteristics, ie: dependability, customer service and uniqueness.]

Founded in [year] by [founder's name], [store name] has come a long way from its beginnings in a [starting location, ie: home office, toolshed, Houston, TX.]. When [store founder] first started out, his/her passion for [passion of founder, ie: helping other parents be more eco-friendly, providing the best equipment for his fellow musicians] drove him to [action, ie: do intense research, quit her day job], and gave him the impetus to turn hard work and inspiration into to a booming online store. We now serve customers all over [place, ie: the US, the world, the Austin area], and are thrilled to be a part of the [adjective, ie: quirky, eco-friendly, fair trade] wing of the [industry type, ie: fashion, baked goods, watches] industry.

We hope you enjoy our products as much as we enjoy offering them to you. If you have any questions or comments, please don't hesitate to contact us.

Name, [title, ie: CEO, Founder, etc.]

5 Tips to Create The Perfect About Us Page

While you can't sell products from your About Us page, the information on this page can help push customers much closer to a sale without even seeing what you have to offer.

Below is a quick summary of the 5-part strategy to creating a great About Us page, or you can watch this quick two-minute video for some great insight into each tip:

About Us Page checklist

  1. Find your Brand Identity & Purpose
  2. Share your Mission
  3. Decide on first- or third-person
  4. Include evocative images
  5. Keep it brief
Believe it or not, your “About Us” page is one of the most important pages in your store. Watch this episode to learn 5 tips to make yours truly shine.Hi everybody! My name is Matt and I’m the Social Media Manager here at Volusion. Welcome to Two Minute Tuesdays, where we give you two minutes of ecommerce advice to bolster your online success. There’s a lot to think about when managing your online store, but one thing a lot of people tend to ignore is their “About Us” page. This is unfortunate, because it’s a critical element of your website. To make things better, pay attention, because I’m going to give you five tips to create the perfect “About Us” Page for your site. First, before you do anything, think about the purpose of your “About Us” page. Simply put, it’s about building trust and telling your story, so think about that and use it to guide your writing. The next step is to share your mission. People like to buy from others that they trust, and people will trust you if you give them a good reason to. For example, if you’re donating a part of your profits to charity or you just want to spread the word for the common good, that’s great. Whatever the case, don’t just say “I’m here to make money,” because that does not a mission make. Thirdly, and this one is bit more minor, but you need to decide whether you’re going to write in first or third person. In other words, will you use “I,” and “Me” words, or write as “Company XYZ?” This is important to consider, and should be guided by how you write throughout the rest of your site, but the decision must be made. Fourthly, include images. People relate to other images, especially when people are involved. So if you’re talking in first person, feel free to put an image of yourself on the page. On the other hand, if you’re talking in third person, put up some company logos, historical photos and things of that nature. Again, it’s all about making that emotional connection here. Last, but not least, don’t write a novel. It may be tempting to write a long page, especially when you’re talking about yourself, but your customers truly don’t care that much. As long as they can figure out what you’re about and why you’re selling what you’re selling, that’s all they need. Keep it short, keep it simple, keep it concise and you’ll be in great shape. Hopefully these five tips to create the perfect “About Us” page will get your page right up to par. If you have any questions about this or anything else, we’re always happy to help. From me to you, happy selling!

About Us Page Examples

Free Print Shop Templates

If you're just getting started with your About Us page and are looking for some inspiration, here are some About Us page examples we found from Volusion businesses that really caught our eye:


Ghukra is a leather bag and accessory company, and their About Us page goes above and beyond. Not only do they have the standard company history, but they also include the history of the Ghurka soldiers they're named after, a detailed dissection of their logo and in-depth information about their manufacturing. Of course, not every store calls for such a robust About Us, but since this company's inspiration is steeped in Himalayan history, this is an instance where it works very well.


Who knew reusable Ziploc bags could sound so inspiring? The About Us page of Lunchskins is written in a conversational tone, and opens with soothing, natural imagery and appeals to our feelings of being a part of something larger and doing our part to take care of it. By weaving in bleak statistics on plastic bag use, along with the founders' journey and own struggles, this About Us page paints the picture of an environmentally-concerned family who's worked hard, and wants to share their eco-friendly creation with the world.

Centaur Guitar

If there's a business that knows how to speak their customers' language, it's Centaur Guitar. This rock and roll shop opens their About Us page with the bold statement, 'Different. Just like You,' and delivers on that promise. From recounting the founders' days playing midnight rock shows, to calling out their guitar megastore competitors, the content on and tone of this page is down-to-earth, no frills and no-nonsense, just like their business.

With Volusion, your About Us page is already built into your store template - just fill in the blanks!

What can a great About Us page do for your business?

Although ecommerce has some incredible benefits, like convenience, efficiency and ease of access, two areas it doesn't naturally excel are warmth and personability. Thankfully, online stores can still match the personal touch of the best brick and mortar stores by doing one thing: telling their stories.

Your About Us page is one part autobiographical, one part educational and all parts human and personal to your customers.

That's where your About Us page comes in. Your About Us page is one part autobiographical, one part educational and all parts human and personal to your customers. It showcases the background of your company, and takes your customer on the journey that has led to your business. Plus, it builds brand trust and loyalty, as well as sets you apart from your competition. Given how much they do, your About Us page is just about the last page you'd want to leave blank.

How to Upload Your About Us Page

PageIf you're using Volusion’s ecommerce software, editing your About Us page is easy — it's already built into your template, so all you have to do is add your store's information. In order to populate your About Us page in your Volusion store, your first step is to head to your store admin. From there, find the Design tab and click on Site Content. Then, on the Update Content: Articles

Woocommerce Shop Page Template Plugin

page, find the Company Information section and input whatever text or HTML you'd like, and save your changes. Then visit your About Us page again to see your customized, informative and well-formatted content all there!

Your About Us page gives your brand a personality

Many merchants underestimate the impact that a well-written About Us page can make on their business. Use one of the three methods above to write a perfect summary of your brand's history, mission, and goals, and start turning browsers into loyal customers.

Don't have your own ecommerce store yet? Volusion is the easiest way to build your own online store. Designed from the ground up to meet the needs of small business owners, Volusion's all-in-one ecommerce platform lets you build a beautiful, fully-customizable website with no coding knowledge required. Choose a free template and get started with a 14-day free trial.

Woocommerce Shop Page Template Override

Do you have any questions about writing an About Us page? Ask them in the comments!